About us
A story about us? Your children experience it every day!
Loof is not just a brand. It's a ticket to a world where every puddle turns into an ocean and every playground into a jungle. We combine childlike imagination with a design that will stand up to any adventure.
What is behind the creation of the loof?
"We started with fashion pieces for adults. But the arrival of our children changed everything. We wanted them to be dressed as fashionably as the adults. So loof was born - a fusion of children's wardrobe with adult style and streetwear.," says Zuzana, who founded loof (formerly Loowfat) with her husband Patrick in 2011.
Why loof? Because...
- Unlimited play: Our clothing is designed to functionally withstand jumping, running, climbing - just about anything your kids can dream up.
- Conscientiousness and style: We only use materials that are kind to the planet and to children's skin. Yes, even the certified organic cotton makes a difference!
- Světoví výrobci: We manufacture with the best around the world. We carefully select our partners to ensure our products are not only beautiful, but also ethical.
- Bez rizika: Shop without fear. You can return anything within 14 days. But seriously, who would want to return a loof?!
- Testing by our little experts: Our clothing is not only thoroughly tested by our panda mascot Pandafoo, but most importantly, it is tested by the children of our team members. Because clothes made by moms for cool moms need to be not only stylish, but most importantly, durable.
Loof is for every little explorer who wants to discover the world in style.
Thank you for being part of this amazing journey. Now, let's go on this adventure...
